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Keith's most popular and most widely distributed beer is the India Pale Ale. While it is not a faithful recreation of an IPA, the title has added a credibility to the beer, especially outside of Nova Scotia, where it is seen as somewhat "exotic."
Recent Keith's marketing tactics have included playing up the heritage of Alexander Keith as a politician (in 2002, the current mayor of Halifax, Peter Kelly, included an invitation to visit Halifax in each case), and also the brewery's (and Nova Scotia's) Scottish heritage.
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