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CFNY originally started operating in the 1960s, as an FM rebroadcast of an AM radio station, CHIN . The nearby Humber College provided a steady stream of young employees, who were encouraged to play their own selections in the evening. In the mid- 1970s the owners decided to give the station a brand of its own, creating CFNY, or CFNY-FM, in 1977.
Things started changing when David Marsden joined as program director in 1978, and started a format that ignored the charts, and played any well-produced alternative music. The station started to sound like a "slick" version of a college radio station. At the time alternative was still very new, but it was also in 1978 that new wave and punk rock took off, and soon the station became known as one of the few commercial stations that played alternative music.
Fans started referring to it as the spirit of radio, which was used as their catchphrase for some time. (This slogan also inspired the Rush song, "The Spirit of Radio".) Fans were loyal but few, and with a measly 850 watts of power, broadcast from a house in Brampton, a suburban town northwest of Toronto, the problems of attracting new listeners were many. In 1979Events January-February January 1 Sino-American relations: United States and the People's Republic of China establish diplomatic relations January 4 State of Ohio agrees to pay $675,000 to families of dead and injured in Kent State University shootings. the original owners were involved in an unrelated court action and forced to sell the station. The new owners started the process of moving the antenna to downtown Toronto, first to the top of First Canadian PlaceFirst Canadian Place is Canada's tallest skyscraper, with a height of 290 m. It is located at the northwest corner of the intersection of King and Bay in Toronto, the centre of Canadian capitalism. It is home to the Toronto headquarters of the Bank of Mon in October 1981Events January-February January Sarawak Chamber found January 1 Greece enters the EEC January 1 Palau becomes self-governing January 4 Sheffield police arrests Peter Sutcliffe, the Yorkshire Ripper January 16 Protestant gunmen shoot and wound Bernadette D, and later to the CN Tower33 metres (1,815. 39 feet), the Canada's National Tower is the world's tallest free-standing structure on land. The CN Tower is located in the city of Toronto, Ontario, Canada and is considered the signature icon of the city and attracts over 2 million vi in 1983Events January January 1 Beat Raaflaub became Basel Boys Choir's new conductor January 1 the ARPANET officially changes to use the Internet Protocol, creating the Internet. January 1 compulsory wearing of seat belts becomes law in the UK. January 2 The mu.
With the CanadianCanada historically the Dominion of Canada is the second-largest, and northernmost, country in the world. It is a decentralized federation of 10 provinces and 3 territories, governed as a constitutional monarchy, and formed in 1867 through an act of Confe economyEconomics is the social science studying how society uses its limited resources to meet desires and wants. Put otherwise, economics studies what, how and for whom society produces. This involves analyzing the production, distribution and consumption of go in recessionA recession is usually defined in macroeconomics as a fall of a country's Gross National Product in two successive quarters. This is a simplified version of that of the business-cycle dating committee of the National Bureau for Economic Research, a U., and interest rates high, the new owners sold the station to media conglomerate Selkirk Communications. At first Selkirk did not change the format, and completed the move to the CN Tower. By 1985 the station had reached new highs of popularity, capturing over 5.4% of the Toronto area listeners, and becoming internationally famous for its music mix.
The station was particularly well respected for introducing new acts which other stations wouldn't play because they were too small -- in the early 1980s, Canadian artists such as Martha and the Muffins, Rough Trade, Blue Rodeo, Jane Siberry, 54-40 and Spoons were among the acts championed by CFNY. CFNY also created Canada's first independent music awards, the U-Knows (a pun on Canada's mainstream Juno Awards). In 1986, the station held a listener contest to rename the awards, which were redubbed the CASBY Awards, for "Canadian Artists Selected By You."
In 1988, the station turned its first profit. However, this was not enough for Selkirk, which sought higher ratings. By the summer of 1989 they were playing a considerable amount of "top 40" music. At first there was a listener rebellion. Their phone-in show at noon was an all-request hour, and invariably the requests were for alternative songs. However the management soon put a stop to this, telling them to refuse such calls and only select requests from the top 40. Soon most of the staff resigned, or were fired.
Loyal listeners soon began signing petitions, and filed an intervention with the CRTC opposing the station's 1989 license renewal.
Radio analyst reports suggested that 100,000 new listeners had been gained by the change. However this hid the fact that the market share dropped considerably, to 4.3%.
Instead of returning to the old format, management instead decided to continually "tweak" the programming to create a more conventional modern rock station. In the early 1990s, the station again became an important outlet for new Canadian music, with acts such as Barenaked Ladies, The Lowest of the Low, Rheostatics and Sloan counting CFNY as their first major radio supporter. However, with alternative rock being the decade's dominant genre, CFNY didn't sound as distinctive compared to other radio stations as it had in the 1980s, so it never really regained its former level of influence and respect.
In the mid-90s the station dropped its old branding, becoming 102.1 The Edge. Later it became Edge 102 before reverting to 102.1 The Edge. Although CFNY remains the station's official call sign, it is never mentioned on-air.
CFNY is currently owned by Corus Entertainment.
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