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According to the particular teacher, it may incorporate elements of other dance styles including Salsa and Tango.
Ceroc was started in London, England, by the Englishman James Cronin who had been living in France, where Swing / Rock and Roll dancing had not been so suppressed by the onslaught of Disco. Ceroc, in fact, is an abbreviation of the French C'est le Roc (It's Rock).
Cronin, his brother and a friend hired Porchester Hall in 1980 and put up some posters. Around 80 people turned up. Within 3 months the numbers had grown to 700.
Ceroc is operated as a franchise business, and Ceroc is a registered trademark of Ceroc Enterprises Ltd , founded in 1991.
Currently (Sep 2004), there are over 30 Franchisees holding around 100 events per week which are attended by over 10,000 people each week.
As a franchise, almost all Ceroc classes follow essentially the same format. Classes start at around 7-8pm. Each class consists of a beginners lesson, followed by a freestyle period in which beginners are encouraged to practise what they have learned, and experienced dancers are free to dance whatever they wish. Following this there is another lesson, this time at an intermediate level with much less time given to explanation and more complex moves. In many venues, depending on available space, a beginner review class takes place at the same time. The evening concludes with freestyle until the end of the night.
Dancers need not bring a partner, and classes are usually advertised as "no partner required". Lessons are organised so that partners are rotated every few minutes, or every couple of moves.
In Ceroc classes a small number of experienced dancers (called taxi dancers or taxis) are available specifically to dance with beginners, and are in fact forbidden from dancing with other experienced dancers until near the end of the evening. The number of taxis varies according to the size of the venue. In some venues the taxis also take the beginner review class.
This is an annual dance event, held in London at the beginning of May with any number of opportunities for freestyle dancing and for taking part in competitions. There are beginner oriented competitions, such as the Lucky Dip in which dancers are randomly allocated partners, all the way up to the Expert and Team competitions in which competitors will dress up to a particular theme.
Competitions are held over a number of rounds, with judges deciding who will continue on to the next round.
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