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Home > Click fraud

Click fraud is possible due to relationships that the major search engines such as Google have with owners of third-party websites. Anyone can display advertisements from these search engines and receive a payout each time someone clicks on a sponsored link. The click fraud occurs when organised criminals set up websites and pay workers in countries such as China and India to sit and click on the links.

Since pay-per-click keywords can cost up to $50 per hit, organized criminals can generate significant profitsProfit is what is gained, after costs are accounted for. In accounting, this is usually measured in monetary terms. In economics, profit is most often measured differently, since costs are opportunity costs. Profit is income received by buying low and sel. Ultimately the consumerIn economics, consumers are individuals or households that "consume" goods and services generated within the economy. Since this includes just about everyone, the term is a political term as much as an economic term when it is used in everyday speech. pays the price to fund development of sophisticated methods to identify such fraud and refund advertisers who are targeted. Advertising fraud is not new; there is an extended history of problems in this area due to lack of regulationIn the context of government and public services regulation (as a process) is the control of something by rules, as opposed to its prohibition. In economics, it is part of the government relationship with markets, often seen as the opposite of deregulatio and robust and trustworthy auditing capability.

Resources

• "Exposing click fraud." C|NET. Retrieved October 4, 2004.

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