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Run by J. Jonah Jameson as publisher, the newspaper is noted for its anti superhero slant, especially concerning Spider-Man whom the paper constantly smears as a part of its editorial policy. However, the Editor-in-Chief, "Robbie" Robertson, the only subordinate to Jameson who is not intimidated by him, has recently worked to moderate it.
Recently due to declining circulation, Jameson has conceded to Robertson's objections and has created a special feature section of the paper called The Pulse which focuses on superheroes. In addition, the paper also intermittenly ran a glossy magazine called Now Magazine.
In the 2002 feature film, it is seen as a tabloid in the style of the New York Post.
Marvel Comics teams Fictional newspapers