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Critics of Microsoft say the company uses EEE to drive competitors out of business by forcing them to use inferior technology, while Microsoft controls the dominant technology.
Some use EEE to describe Microsoft's perceived strategy toward the Internet and other standards, in particular by those who see such a strategy as unfair competition.
The three stages of the EEE strategy appear to be unfolding as follows:
Evidence held up in support of this view of Microsoft's policies include the Halloween documents, a series of confidential, internal Microsoft memos related to dealing with Linux and open source software, which were leaked to the public. What exactly can be inferred from the documents about Microsoft's strategies is up to debate. To some, particularly Eric S. Raymond, these documents constitute incontrovertible proof of Microsoft's unfair business practices.
Examples of areas where "embrace, extend and extinguish" have been alleged:
The last example was the subject of a widely-publicized lawsuit between Microsoft and Sun MicrosystemsSun Microsystems is a Silicon Valley-based computer, semiconductor and software manufacturer. Sun's products include computer servers and workstations based on the SPARC processor, the SunOS and Solaris operating systems, the NFS network file system, the.
The phrase "embrace, extend and extinguish" should be reserved for the particular strategy outlined above; it would be inaccurate to apply the term to a subject such as Internet ExplorerInternet Explorer abbreviated IE or MSIE is a proprietary but free-of-charge web browser from Microsoft. It is available for most versions of Microsoft Windows, however Microsoft has now stopped releasing updated versions for any platform aside from Windo vs. Netscape NavigatorNetscape Navigator is a web browser that once dominated the market but now has only a relatively small number of users. Rise Netscape Navigator, also known simply as "Netscape", was the flagship product of the Netscape Communications Corporation. The comp. Therefore, in the subject JavaJava is an object-oriented programming language developed primarily by James Gosling and colleagues at Sun Microsystems. The language, initially called Oak (named after the oak trees outside Gosling's office), was intended to replace C++, although the fea vs. .NETNET (note capitalization) initiative is a Microsoft project to create a new software development platform focused on network transparency, platform independence, and rapid application development. The strategy . NET is Microsoft's strategic initiative for, EEE would not strictly apply, either, because .NET is marketed under the Microsoft brand name. However, a J# language is positioned in .NET as a Java-influenced alternative to Java.
Some observers suspect that Microsoft intends to use EEE with the C# programming language, by first getting many users for the ECMA-standard version of the language, which was intentionally designed as a successor to the popular C programming language, then later adding proprietary extensions and removing support for the standards-based version.
"Embrace, extend, and extinguish" is a strategy based on the network effect, the idea that the value of a product to a potential customer increases as the number of customers who already use that product increases. In the first edition of The Road Ahead, Bill Gates explains in detail his plans to use the network effect to Microsoft's advantage.
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