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A large number of explanations for the puzzle have been proposed. These include a contention that the puzzle is a statistical illusion, others tweak the preferences of investors to account for the liquidity of stocks and some suggest market imperfections. Kocherlakota (1996) presents a detailed analysis of these explanations and strongly concludes that the puzzle is real and that the fundamental puzzle, the excessively high implied level of risk aversion, remains unexplained.
An alternative explanation for the puzzle has been proposed by Benartzi and Thaler (1995). Applying prospect theory they contend that myopic loss aversion provides a plausible solution to the puzzle. They assert that investors evaluate their portfolio in a relatively short sighted way and that, as loss aversion implies, they are highly sensitive to losses over this time period. The evaluation time period implied in their model by a 6% equity premium and a 2x loss aversion multiplier (a general finding of loss aversion research) is approximately one year. This explanation does seem consistent with the data and has not, to date, been rebutted.