Fanta is a product of the Coca-Cola company. It was invented by Max Keith in Germany in 1940 when World War II made it difficult to get the Coca-Cola syrup to Nazi Germany. Fanta was originally made from byproducts of cheese and jam production. The name comes from the German word for imagination (Fantasie or Phantasie), because the inventors thought that imagination was needed to taste oranges from the strange mix. After World War II, Fanta was picked up by the main company and in 1960 they bought the trademark. Fanta Orange is the most popular Fanta flavor, but there are several other citrus and fruit flavors such as apple, strawberry, pineapple and grape. A diet edition of Fanta Orange also exists in some countries.Fanta Orange is more popular in Europe than the United States, and the products are formulated differently, with the European version having real orange juice.
There are over 70 flavours world-wide, however most of them are only available localy, in some countries. For example, in Romania, there is "Fanta Shokata", based on the traditional Romanian drink " Socata " made from elderflower.
The Coca-Cola company began an aggressive advertising campaign in 2004 to expand the US market for Fanta, especially among younger consumers.
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Soft drinks
Coca-Cola brandsThe Coca-Cola Company, though from humble beginnings, is the world’s largest beverage company and owns and markets nearly 400 beverage brands . Many of these, including the flagship brand, Coca-Cola, are carbonated soft drinks but the company also markets
