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The station was officially opened on 23 December 1961, co-incidentally the same day as television station BCV-8 in nearby Bendigo. GMV was owned in conjunction with local radio station 3SR .
The callsign GMV refers to the region in which it covers, which includes the catchment areas of the Goulburn River and Murray River. The 'V' refers to Victoria as is the normal protocol for commercial TV station callsigns, where the third letter indicates the state in which the service is licensed.
Early GMV-6 personalities included David Brice and Nancy Cato.
By the late 1960s GMV-6 began operating low powered relay transmitters in the fringes of its coverage area. These included GMV-3 Eildon , GMV-8 Jerilderie NSW, GMV-10 Deniliquin NSW, GMV-10 Alexandra (later changed to GMV-11).
GMV-6 converted to full scale colour TV transmission on 1 March 1975.
By the mid- 1980s, transmission hours had extended to commence at 7.00am weekdays, broadcasting until after midnight. Programming included local news and children's programmes, mixed with programs selected from the three capital city commercial networks – Seven Network, Nine Network and Ten NetworkNetwork TEN so called because it broadcasts on Channel TEN in most cities, is Australia's third but possibly most profitable television network. Canada's CanWest Global Communications Corp. is the largest shareholder of the network's holding company, The. The evening local news bulletin was supplemented by a relay of the Seven Network news bulletin from HSV-7HSV-7 is the Melbourne, Australia television station in the Australian Seven television network. When the Federal Government of Australia issued the first two commercial licences for Melbourne in 1956, one went to General Television Limited which opened s.
During the 1980s GMV-6 and BallaratBallarat is a city in rural Victoria, Australia, approximately 120 kilometres north-west of Melbourne, with a population of 84,000 people. The city lies at 441 metres (1,447 feet) above sea level and covers an area of approximately 740 square kilometres. television station BTV-6 had become part of Associated Broadcasting Services which also owned radio station 3MP3MP began transmission July 21, 1976, as Melbourne's seventh commercial radio station and the first new commercial station in over 40 years. The original licencees included a consortium of businessmen and media identities. Unlike other Melbourne radio sta in MelbourneAlternate meanings: Melbourne (disambiguation Melbourne is the capital and largest city of the state of Victoria, and the second largest city in Australia, with a population of 3,366,542 (census 2001). The city's name is pronounced "MEL-buhn" ( SAMPA: ["m and a regional radio network including 3UL Warragul (now 3GG), 3YB Warrnambool and 3SR Shepparton.
By 1990, GMV-6 and BTV-6 had been bought by media operator ENT Limited which also operated TVT-6 (TAS TV) in Tasmania. ENT had also purchased STV-8 in Mildura which had previously been affiliated with BCV-8 Bendigo and GLV-8 Gippsland.
GMV-6, BTV-6 and STV-8 therefore took on the identity VIC TV, providing a single program schedule across all 3 stations.
On 1 January 1992, aggregation of regional television took place in Victoria. VIC TV extended transmission to include the areas of Bendigo, Albury and Gippsland. VIC TV had entered into a program supply agreement with the Nine Network but maintained localised news services in each of the six regional markets in which it now operated. The official callsigns GMV and BTV were consolidated into a single callsign, VTV (STV-8 being excluded from the area affected by aggregation, kept its own callsign).
In October 1994, ENT Limited sold VIC TV and TAS TV television networks to regional network WIN Television which already operated Nine Network affiliate stations in New South Wales, Canberra and Queensland. VIC TV and TAS TV both adopted the branding WIN Television.
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