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Hasbro is an American toy and game company. It is the second largest toy maker in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly.1 History
Hasbro, Inc. is the parent company of several subsidiaries. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture.
Some of the Hasbro-owned subsidiaries are:
Hasbro produces so many toys and games, that if it were not for Mattel's BarbieBarbie is the world's best selling doll and was first sold on March 9, 1959. The best selling Barbie was one released in 1992, Totally Hair Barbie, with stylable hair so long it reached from her head down to her toes. Development Ruth Handler had noted th franchise, Hasbro would be the largest toy and game publisher in the world.
2 Toys & Games
Hasbro has several brands of toys aimed at different demographics. Some of its more well known brands are:
- PokémonPokemon ( Japanese: ) is a video game franchise, created by Satoshi Tajiri and published by Nintendo for several of their systems, most importantly the Game Boy. It has been merchandised into anime, manga, trading cards, toys, and much more. The name Poke
- Easy-Bake OvenThe Easy-Bake Oven a product of Hasbro, is a working toy oven that uses an ordinary light bulb as a heat source. The oven comes with packets of cake mix, and small round pans. The mix is prepared in the pan, which is then pushed into the oven through a sl
- G.I. Joe
- Lincoln LogsLincoln Logs are a toy consisting of notched miniature logs, about 1-2cm in diameter. Analogous to real logs used in a log cabin, Lincoln Logs have notches in their ends so that small model log buildings can be built. In addition, a Lincoln Logs set has w
- Lite-Brite
- Mr. Potato HeadPotato Head is a popular children's doll, consisting of a plastic model of a potato. Originally, the potato is blank; however, it can be decorated with numerous attachable plastic parts to make a face, including a moustache, hat, nose and other features.
- Play-DohPlay-Doh is a moldable substance similar in texture to bread dough that has been sold as a children's toy in the U. for a half century. Its exact makeup is a secret, but the company Web site says "it is primarily a mixture of water, salt and flour" which
- TinkertoyThe Tinkertoy Construction Set was created in 1914—one year after the A. Gilbert Company's Erector Set—by Charles H. Pajeau and Robert Pettit in Evanston, Illinois. Pajeau, a stonemason, designed the toy after seeing children play with pencils and empty ss
- The Transformers
Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill. Some of its more well known and top selling games are:
Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and "Scrabble Junior".
Hasbro began a short-lived venture called Hasbro Interactive in the 1990s. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies.
