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Hasbro Interactive was a video game production and publishing subsidiary of Hasbro, the game and toy giant. Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive. With Hasbro's game experience, computer games seemed like a natural extension of the company and a good opportunity for revenue growth.
Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as Microprose and Spectrum Holobyte. They sought to leverage Hasbro board game brands, popular Microprose brands, and brands from subsequently-acquired game companies Avalon Hill and Wizards of the CoastWizards of the Coast (often referred to as WotC or simply Wizards is a publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with. They also purchased the remaining brands and other intellectual propertyIn law, intellectual property is a form of legal entitlement which allows its holder to control the use of certain intangible ideas and expressions. The term intellectual property reflects the fact that once established, such entitlements are generally tr rights from AtariFor the concept in the game of go, see Atari (go term). Atari Inc. is now the name of a French-owned (ex. Infogrames) game software company. The original company Atari was a pioneer in arcade games, home video game consoles, and personal computers, and it (pre- InfogramesInfogrames Inc. is the company that renamed itself Atari Inc. in 2003 after having licensed the name from Hasbro. It was founded in 1983 by Bruno Bonnell and Christophe Sapet in the city of Lyon, France. Infogrames produces, publishes and distributes inte), and engaged in some other video game licensing, such as Frogger from KonamiKonami Corporation is a leading video game developer and publisher. The company was founded in 1969 in Osaka, Japan by Kagemasa Kozuki. It is now headquartered in Tokyo. Over the years, Konami has created some of the biggest and most memorable video games.
Hasbro Interactive was a success story in revenue, becoming the #3 computer game publisher within three years of its founding, but the division was apparently not profitable. Late in 1999For the album by Prince, see 1999 (album 1999 is a common year starting on Friday (see link for calendar), and was designated the International Year of Older Persons by the UN. Events Kosovo War Former child star Gary Coleman files for bankruptcy Y2K prep with several game projects underway and dozens of new employees, many of who moved just to work for the company, Hasbro Interactive shut down several studios in a cost-cutting move. The studios affected included the former Microprose offices located in Alameda, CaliforniaAlameda is a city located in Alameda County, California. It is a city on a small island of the same name next to Oakland, California in the San Francisco Bay. An additional part of the city is on Bay Farm Island which it shares with the Oakland Internatio and Chapel Hill, North Carolina.
In January of 2001, Hasbro delivered nearly all of their video game related rights and properties — including the Hasbro Interactive division and Hasbro's Games.com division — to video game publisher Infogrames in a long-term license (Infogrames subsequently changed their name to Atari).
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Hasbro subsidiaries
Defunct computer and video game companies
