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Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning process.

see also marketing, brand, advertising, target market, brand management


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List of Finance TopicsWhat follows is a list of over 250 Wikipedia articles on finance topics. This list is an attempt to categorize all financial topics. An alphabetical listing of finance topics can be found at List of finance topics (alphabetical). Fundamental financial con List of EconomistsEconomists are scholars conducting research in the field of economics. Alphabetical list Below is a list of well-known economists. For quick navigation, select one of these letters: A George Akerlof Maurice Allais Roy G D Allen Elisabeth Altmann-Gottheine




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