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An industry trade group is generally a public relations organization funded, founded and formed by corporations that operate in a specific industry. Its purpose is generally to promote that industry through PR activities such as advertising, education, political donations, political pressure, publishing, and astroturfing.Sometimes an industry association participates in public relations activities, but its main focus is in non-PR work such as collaboration between companies, or standardization.
1 US Political money
In the United States of America, these organizations frequently send money to political candidates via Political Action Committees. This data can be looked up on the website of the Federal Election Commission.
2 Advertising
Industry trade groups produce advertisements, just as normal corporations do. However, whereas typical advertisements are for a specific corporate product, such as a specific brand of cheese or toilet paper, Industry trade groups advertisements are targeted to promote the views of an entire industry.
Below are two different general types of advertising used by these groups.
2.1 Ads to improve industry image
These ads are vague and mention only the industries products as a whole, painting them in a positive light in order to have the public form positive associations with that industry and its products. For example, in the USA the advertising campaign "Beef, it's what's for dinner" is used by the National Cattlemen's Beef Association to promote a positive image of beef in the public consciousness.
2.2 Ads to shape opinion on a specific issue
These are adverts targeted at a specific issues. For example, in the USA, in the early 2000s the MPAA began running advertisements before films that advocate against movie piracy over the InternetThe copyright infringement of software is often called software piracy by those seeking to reduce its incidence. There are several practices which when done without the permission of the copyright holder may be called software piracy: Creating a copy and.
3 List of worldwide industry trade groups
- Alliance of Automobile Manufacturers
- Association of International Automobile Manufacturers
- North-American Interfraternity ConferenceFor nearly 100 years, the North-American Interfraternity Conference (formerly known as the National Interfraternity Conference) has assisted men's college fraternities in working together. On November 27, 1909, 26 fraternities met to discuss critical issu
- Tire Industry Association
- World Coal Institute
- World Nuclear Association
4 List of US national industry trade groups
- American Chemistry CouncilThe American Chemistry Council is an Industry trade group for American chemical companies. ACC has a Political Action Committee that gives money to members of the US Congress. External link .
- American Plastics CouncilThe American Plastics Council (APC) is a major trade association for the U. plastics industry. Through a variety of outreach efforts, APC works to promote the benefits of plastics and the plastics industry. APC is comprised of 22 of the leading resin manu
- Association of Oil Pipelines
- Biotechnology Industry Organization
- Consumer Data Industry Association
- Information Technology Association of AmericaThe Information Technology Association of America is an industry trade group for several information technology companies. During the late 1990s it went to many college campuses promoting the idea of a labor shortage in the IT industry. This was challenge
- Motion Picture Association of AmericaThe Motion Picture Association of America MPAA is a non-profit trade association formed to advance the interests of movie studios. Its members consist of seven major studios: the Walt Disney Company, Sony Pictures, Metro-Goldwyn-Mayer, Paramount Pictures,
- National Association of Energy Service Companies
- National Cattlemen's Beef Association
- National Hot Dog & Sausage Council
- National Mining Association
- National Restaurant Association
- Nuclear Energy Institute
- Petroleum Marketer's Association of America
- Recording Industry Association of AmericaThe Recording Industry Association of America (RIAA) is a special interest group representing the US recording industry, and the body responsible for certifying gold and platinum albums and singles in the USA. For more information about sales data see Lis
- Retail Industry Leaders Association
- Rubber Manufactuer's Association
- United States Telecom AssociationThe United States Telecom Association is a trade association for telecommunication service suppliers and providers. The Association claims to represent 1,200 companies, including Verizon Communications, BellSouth Corporation, and SBC Communications. The A
