JNCO, pronounced "Jinco", is a California based clothing company specializing in jeans. Founded in 1985 by CEO Milo Revah, JNCO is recognized by its ultrawide straight legged denim jean featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in LA and working its way nation-wide. JNCO also manufactures t-shirts, fleeces, khaki pants and other clothing articles."Jnco's" became a generic term used to refer to any brand of jean in the same straight-legged, ultrawide style. The pants were sold mainly in urban specialty stores.
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