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KBIG began broadcasting in 1952 as an AM radio station originating from Catalina Island off the coast of California. The call letters were named in honor of the station's original disc jockey, Carl "Mr. Big" Daily. They originally broadcast Big band and popular music of the times.
In the mid-1960s, KBIG began simulcasting its AM signal on the 104.3 FM frequency (where KBIG continues to broadcast today). As an FM station, KBIG broadcast the format for which the station is best known, Beautiful music, playing lush instrumentals and occasional vocal performances. KBIG also had its staff of "KBIG Singers", who would sing the station's jingles and also record their own albums to offer to listeners. One of the "KBIG Singers" was session singer Sally Stevens , who began her career at KBIG.
The Beautiful music format continued until the end of the 1980s, when interest in the format was dwindling. KBIG then changed its format, first to more adult rock, and then to Adult contemporary (which is the format KBIG continues to air today).