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1 0 - 9

• 11 Immutable Laws of Internet by Al Ries & Laura Ries (BooksEnthsiast.com)

• 22 Immutable Laws of Branding by Al Ries & Laura Ries (BooksEnthsiast.com)

• 22 Immutable Laws of Marketing by Al Ries & Laura Ries (BooksEnthsiast.com)

2 A

• After Image by John Grant (BooksEnthsiast.com)

• Alexander the Great's Art of Strategy by Partha Bose (BooksEnthsiast.com)

• Anatomy of Buzz by Emmanuel Rosen (BooksEnthsiast.com)

• Art of Innovation by Thomas Kelley (BooksEnthsiast.com)

• The Art of War by Sun Tzu, translated by Samuel B. Griffith,(Oxford University Press, 1963)

• Atlas of Management Thinking by Edward De Bono (Penguin Books, 1981)

• The Age of Unreason by Charles Handy, (Harvard Business School Press, 1989)

• American Pastoral by Philip Roth, (Houghton Mifflin Co., 1997)

3 B

• Backing Winners by Bernice Cohen (BooksEnthsiast.com)

• Beyond Reengineering by Michael Hammer (BooksEnthsiast.com)

• Big Idea by Robert Jones (BooksEnthsiast.com)

• Borderless World by Kenichi Ohmae (BooksEnthsiast.com)

• Brand Warriors of China by Fiona Gilmore & Serge Dumont (BooksEnthsiast.com)

• Britain's Top Employers by Corporate Research Foundation (BooksEnthsiast.com)

• Built to Last: Successful Habits of Visionary Companies by James C. Collins and Jerry I. Porras, (HarperCollins Publishers, HarperBusiness, 1994)

• Babbitt by Sinclair Lewis, (Harcourt Brace & Company, 1922)

• Biography of a Buick (aka Motor City) by Bill Morris, (Granta Books, 1992)

• Bombardiers by Po Bronson, (Random House Inc., 1995)

• Boards at Work: How Corporate Boards Create Competitive Advantage by Ram Charan, (Jossey-Bass Inc. Publishers, 1998)

• Business Wargames by Barrie James (Abacus Press, 1984)

• The Bonfire of the Vanities by Tom Wolfe, (Farrar, Straus and Giroux,1987)

4 C

• Challenge of Change by Jim Hirst (BooksEnthsiast.com)

• Character of a Corporation by Rob Goffee and Gareth Jones (BooksEnthsiast.com)

• China Dream by Joe Studwell (BooksEnthsiast.com)

• Chocolate Wars by Joel G Brenner (BooksEnthsiast.com)

• City State (pb) by Richard Roberts & David Kynaston (BooksEnthsiast.com)

• Clausewitz on Strategy: Inspiration and Insight from a Master Strategist edited by Tiha von Ghyczy, Bolko von Oetinger, and Christopher Bassford, (John Wiley & Sons Inc., 2001)

• Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion by H. Igor Ansoff,(McGraw-Hill Publishing Company, 1965; out of print)

• Creative Destruction: Why Companies That Are Built to Last Underperform the Market — and How to Successfully Transform Them by Richard N. Foster and Sarah Kaplan, (Random House Inc., Currency, 2001)

• Co-opetition by Barry J Nalebuff & Adam M Brandenburger (BooksEnthsiast.com)

• Company of the Future (pb) by Frances Cairncross (BooksEnthsiast.com)

• Corporate Boards: New Strategies for Adding Value at the Top by Jay A. Conger, Edward E. Lawler III, and David L. Finegold, (John Wiley & Sons Inc., Jossey-Bass, 2001)

• Cultures and Organizations by Geert Hofstede and Bob Garratt (BooksEnthsiast.com)

• Customer Intimacy by Fred Wiersema (BooksEnthsiast.com)

• The Communist Manifesto by Karl Marx and Friedrich Engels, (The Communist League, 1848)

• Complexity: The Emerging Science at the Edge of Order and Chaos by M. Mitchell Waldrop, (Touchstone Books, 1992)

• Customers.com by P. Seybold, Crown Business Books (Random House)

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