Home > Loyalty
Loyalty, one can surmise, began with fellow-feeling for one's family, gene-group and friends. Loyalty comes most naturally amongst small groups or tribes where the prospect of the whole casting out the individual seems like the ultimate, unthinkable rejection.
In a feudal society, centered on personal bonds of mutual obligation, accounting for precise degrees of protection and fellowship can prove difficult. Loyalty in these circumstances can become a matter of extremes: alternative groups may exist, but lack of mobility will foster a personal sense of loyalty.
The rise of states (and later nation states) meant the harnessing of the "loyalty" concept to foster allegiance to the sovereign or established government of one’s country, also personal devotion and reverence to the sovereign and royal family.
Wars of religion and their interminglings with wars of states have seen loyalty used in religious senses too, involving faithful support of a chosen or traditional set of beliefs or of sports representatives. And in modern times marketingMarketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. Some form of marketing arises naturally in all capitalist societies but is not limited to capitalist societies. has postulated loyalties to abstract concepts such as the brandThis article is about brands in marketing. For other uses, see Brand (disambiguation McDonald's, represented by the Golden Arches, is one of the world's most famous brands A brand takes the form of a symbolic construct created by a marketer to represent a. CustomerA customer is someone who purchases or rents something from an individual or organisation. Types of Customer Customers can be classified into two main groups; internal and external customers. An internal customer is someone who works for the organisation, churn has become the opposite of loyalty, just as high treasonIn law, treason is the crime of disloyalty to one's nation. A person who reneges on an oath of loyalty or a pledge of allegiance, and in some way willfully cooperates with an enemy, is considered to be a traitor . Oran's Dictionary of the Law ( 1983) defi once stood as the opposite of the same ideaAn idea ( Greek: iota;δ&alpha is the result of thinking. Thought, Concept) Idea is the term used in both popular and philosophical terminology with the general sense of "mental picture" or "understanding". Today many people believe that ideas are a. Compare loyalty cardIn the United Kingdom a retail establishment or a retail group may issue a loyalty card to a consumer. The card becomes the visible means of implementing a type of two part tariff. Prices for goods sold become contingent on whether the customer possesses.
Loyalty is also used in context to employee satisfaction with their organization, and their propensity to exit or stay with the organization.
Etymology and Semantics
The EnglishThe English language is a West Germanic language, originating from England. It is the third most common "first" language (native speakers), with around 402 million people in 2002. English has lingua franca status in many parts of the world, due to the mil word "loyalty" came into use in the early part of the 15th century in the sense of fidelity to one’s oath, or in service, love, etc; the later state-oriented sense appears in the 16th century. The Old French word loialté (modern French loyauté), comes from loial (loyal), Scots leal, Latin legalis (legal, from lex (law)). The word functioned in the special feudal sense of one who has full legal rights, a legalis homo being opposed to the " outlaw". Thence in the sense of "faithful", it meant one who kept faithful allegiance to his feudal lord, and so loyal to the ultimate temporal power.
Partly based on http://1911encyclopedia.org
