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MTV is a cable television network, originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of different material aimed at adolescents and young adults. Since 1985, MTV has been owned by Viacom.
Its name is an acronym for Music Television.
The network was founded on August 1, 1981 as an operation of MTV Networks with investments from such companies as Warner Communications and American Express. It was subsequently acquired by Viacom, Inc., becoming a wholly owned subsidiary. MTV's combination of music videos, youthful video jockeys, irreverent commentary, promotion of special rock concerts, and news and documentaries about bands and performers established the network's popularity with youthful viewers, and it became a leading promoter of new rock music and rock musicians.
MTV's roots can be traced back to 1977, when Warner Amex Cable (a joint venture between Warner Communications and American Express) launched the first two-way interactive cable TV system, QUBE , in Columbus, Ohio. The QUBE system offered many specialized channels, for example, one was a children's channel called "Pinwheel" which would later become Nickelodeon. One of these specialized channels was Sight On Sound , a music channel that featured concert footage and music oriented TV programs, and with the interactive QUBE service, viewers could vote for their favorite songs and artists. The popularity of the channel on the QUBE system prompted Warner Amex to market the channel nationally to other cable services. That happened at midnight on August 1, 1981, with the adoption of a music videoA music video (also video clip promo is a short film meant to present a visual representation of a popular music song. The TV station MTV ("Music Television" launched in 1981), originated the format of end-to-end music video programming without any conven format, and a name change to "MTV - Music Television," an event that started a pop culture phenomenon.
MTV started in New York CitySkyline, with Statue of Liberty New York, New York" redirects here. For alternate meanings, see New York, New York (disambiguation). New York — officially named City of New York and often called New York City to distinguish it from the state of New York, in 1981 and became available in most of the United StatesThe United States of America also referred to as the United States U. America ¹ or the States is a federal republic in central North America, stretching from the Atlantic in the east to the Pacific Ocean in the west. It shares land borders with Canada in in the mid- 1980sMillennia: 1st millennium 2nd millennium 3rd millennium Centuries: 19th century 20th century 21st century Decades: 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s 2030s Years: 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 Events and trends with the nationwide expansion of cable.
Aptly, the first music video shown on MTV was " Video Killed the Radio StarVideo Killed the Radio Star is a song written by the Buggles, which was later made into a music video. It is noteworthy because it was the first video shown on MTV, when the channel debuted on August 1, 1981 (at 12:01 AM). Because there were few videos to", by The BugglesThe Buggles were a pop/rock band formed in 1977 consisting of Trevor Horn and Geoff Downes. They recorded two albums, the second of which was released after Horn and Downes had replaced Jon Anderson and Rick Wakeman, respectively, in Yes. The Buggles shot (with similar tongue-in-cheek humor, the first video shown on MTV Europe was "Money for Nothing", by Dire Straits, which starts with the line "I want my MTV"). The early format of the network was modeled after Top 40 radio. Fresh-faced young men and women were hired to host the show's programming and to introduce videos that were being played. The term "VJ" ( video jockey) was coined, a play on the term "DJ" ( disc jockey.) Many VJs eventually became celebrities in their own right. The early music videos that made up the bulk of the network's programming in the '80s were often crude promotional or concert clips from whatever sources could be found; as the popularity of the network rose and record companies recognized the potential of the medium as a tool to gain recognition and publicity, they began to create increasingly elaborate clips specifically for the network. Several noted film directors got their start creating music videos.
A large number of rock stars of the 1980s and 1990s were made household names by MTV. 1980s bands immediately identifiable with MTV include Duran Duran and Bon Jovi. Michael Jackson launched the second wave of his career as an MTV staple. Madonna rose to fame on MTV in the 1980s, and she is still heavily dependent on the network to promote her music.
In 1984 the network produced its first MTV Video Music Awards show. Seen as a fit of self-indulgence by a fledgling network at the time, the "VMAs" developed into an important music-industry showcase and a hip antidote to the often-stuffy Grammy awards.
After MTV's programming changed to include more heavy metal and rap music, MTV Networks launched a second network, Video Hits 1 ( VH1), in 1985. VH1 features more popular music than MTV. MTV Networks also owns Nickelodeon, a cable channel airing children's and family programming.
In 1991 the network would add a movie award show to similar success.
MTV started off showing music videos nearly full-time, but as time passed they introduced a variety of other shows, including animated cartoons such as Beavis and Butt-head and Daria, "reality" shows such as The Real World and Road Rules, prank/comedic shows such as The Tom Green Show, Jackass, and Punk'd, and sitcoms such as Undressed. By the second half of the 1990s, MTV programming consisted primarily of non-music programming. In 2002 MTV aired the first episode of another reality show: The Osbournes. Based on the everyday life of former Black Sabbath frontman Ozzy Osbourne, his wife Sharon and two of their children, Jack and Kelly, the programme went on to become one of the network's biggest ever success stories, and kick-started a musical career for Kelly Osbourne, while Sharon Osbourne went on to present a talk show on US television. In 2003, Newlyweds, another popular reality TV show that follows the lives of Jessica Simpson and Nick Lachey, a music celebrity couple, began; it has run for three seasons. The success of Newlyweds was followed in June 2004 by The Ashlee Simpson Show, which documented the beginnings of the music career of Ashlee Simpson, Jessica Simpson's sister. In the fall of 2004, Ozzy Osbourne's reality show Battle for Ozzfest aired.
In 2004, MTV's parent company Viacom bought Germany's largest provider for music television Viva Media AG and creating the largest company for music on the European heartland. In November 2004, MTV announced it would begin airing in February 2005 MTV Base in Africa, [1] thereby reaching the world's last major populated area previously not served by MTV.
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