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Home > Marketing communications

It is commonly accepted among industry practitioners that Integrated Marketing Communications is the ideal goal of most organizations.

In the United Kingdom, the University of Bournemouth and Middlesex University offer specialist courses in Marketing Communications at both undergraduate and postgraduate level.

See also: promotion, marketing, marketing management, list of marketing topics

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Topics: Marketing Communications Promotion Research University...

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MarketingMarketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. Some form of marketing arises naturally in all capitalist societies but is not limited to capitalist societies. Marketing researchResearch Research covers the search for and retrieval of information for a specific purpose. Research has many categories, from medical research to literary research. Types of business research Businesses engage primarily in four types of research: Market Marketing planA Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or co Marketing mixThe marketing mix approach is one model of crafting and implementing marketing strategies. It recognizes that marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price, promotion, prod Marketing managementMarketing management is the practical application of marketing techniques. It is the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges with target markets. The marketing manag Marketing myopiaMarketing myopia is a term used in marketing that describes an unnecessarily common affliction among business people. It is the failure to see 'down the road'. Many business people make their decisions based on current circumstances. They do not think abo Marketing orientation Marketing warfare strategies Marketing collateral Marketing strategies Marketing communications Marketing paradigms Marketing board