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People for the Ethical Treatment of Animals (PETA) is an international non-profit organization dedicated to animal rights. It was founded in 1980, and its current president is Ingrid Newkirk. PETA's international headquarters are in Norfolk, Virginia. With more than 800,000 members and over 100 employees, PETA is the largest animal rights organization in the world.
PETA focuses its attention on four main issues: factory farming, vivisection, fur, and animals in entertainment . They also have done work on other animal rights issues, such as fishing, the killing of animals considered to be pests, and the abuse of backyard dogs.
PETA's motto is, "Animals are not ours to eat, wear, experiment on, or use for entertainment." They believe that animals' interests are just as important as human interests. PETA president Ingrid Newkirk once stated, "When it comes to feelings such as pain, fear, hunger, and thirst, a rat is a pig is a dog is a boy." In the long term, they advocate the abolition of animal exploitation, and therefore see themselves as an animal rights group; however, in the short term they are willing also to advocate animal welfare reforms of animal using industries. PETA is strongly in support of a vegan lifestyle.
PETA is well known for aggressive media campaigns and public demonstrations for animal rights. PETA is also famous for its attacks on large corporations for their alleged mistreatment of animals. Most recently (in 2003), PETA has received media attention for its boycott of KFCKFC previously known as Kentucky Fried Chicken is a division of Yum! Brands, Inc. and is based in Louisville, Kentucky. Originally founded by Harland Sanders (better known as Colonel Sanders , KFC is known for its fried chicken which is prepared via a pre (Kentucky Fried Chicken). PetCo and Procter & GambleProcter & Gamble Co. P&G NYSE:PG) is a $50+ billion/year Global consumer goods corporation based in Cincinnati, Ohio that manufactures a wide range of consumer products. The company has approximately 106,000 employees. Procter & Gamble was started in 1837 are other examples of companies which PETA claims are exploiting animals for profit. According to PETA, PetCo confines animals in filthy enclosures, where they are commonly left to die, and P&G tests its many products unnecessarily on animals.
PETA has created advertisements claiming that Jesus was a vegetarian, and other Christian-themed ads such as one showing a photograph of a pig with the caption, "He Died for Your Sins". PETA maintains a website, JesusVeg.com, which discusses these claims in depth. While some religious leaders and theologicans, such as Rev. Andrew Linzey , support at least some of PETA's ideas about Christianity and vegetarianism, most Christian leaders who have expressed an opinion have condemned these campaigns.
PETA's Lettuce Ladies are women (some of them PlayboyPlayboy is an adult entertainment magazine founded in 1953 by Hugh Hefner, which has grown into Playboy Enterprises, Inc. NYSE: PLA, PLA. A , reaching into every form of media. Playboy is one of the world's best known brands. The magazine has a carefully models) who appear publicly in scanty costumes made to look like lettuce leaves, and distribute information about the vegan diet. (PETA also has a less well known male counterpart to the Lettuce Ladies, called the Broccoli Boys.) This campaign has caused consternation among many other animal rights groups, who see it as sexist and exploitive (see below).
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