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Pepsi was first made in New Bern, North Carolina, in the early 1890s, by pharmacist Caleb Bradham and was originally called "Brad's drink". It was made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. As Pepsi was initially intended to cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia . The name was trademarked on June 16, 1903.
Caleb Bradham, like many pharmacists at the turn of the century, had a soda fountain in his drugstore, where he served his customers refreshing drinks that he created himself. This is where Pepsi was first served.
After seventeen years of success Caleb Bradham lost Pepsi Cola. Believing that sugar prices would rise he gambled on the stock market. Sugar prices fell and Pepsi Cola went bankrupt in 1923.
In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth , who reformulated the popular soft drink.
In 1940, history was made when the first advertising jingleA jingle is a memorable advertising slogan set to an engaging melody. Jingles are memes constructed to lodge in one's memory and people often nostalgically remember them decades after the product has ceased to exist. The golden age of jingles was during t was broadcast nationally. The jingleA jingle is a memorable advertising slogan set to an engaging melody. Jingles are memes constructed to lodge in one's memory and people often nostalgically remember them decades after the product has ceased to exist. The golden age of jingles was during t was " Nickel Nickel ," an advertisement for Pepsi Cola, referring to its price. "Nickel Nickel" became a hit record and was recorded in 55 languages.
It first achieved success by selling its drink in recycled beer bottle s, which allowed it to sell larger bottles for lower cost than Coke. Pepsi thus became viewed as the soft drink of the lower classes. In the United StatesThe United States of America also referred to as the United States U. America ¹ or the States is a federal republic in central North America, stretching from the Atlantic in the east to the Pacific Ocean in the west. It shares land borders with Canada in, Pepsi was viewed as the drink of blacks and in CanadaCanada historically the Dominion of Canada is the second-largest, and northernmost, country in the world. It is a decentralized federation of 10 provinces and 3 territories, governed as a constitutional monarchy, and formed in 1867 through an act of Confe it was viewed as the drink for the QuébécoisIn Canadian English, a Quebecois is a native or resident of the province of Quebec, Canada, especially a French-speaking one. The term may also refer to Quebec French or to Quebecers of French-Canadian descent. As an adjective, it refers to Quebec's franc, the francophoneA Francophone is a person who speaks French natively or by adoption (i. the person uses it in everyday life). As an adjective, it means French-speaking, whether referring to individuals, groups or places. Francophone countries include France, Belgium, Cans.
In the 1950sCenturies: 19th century 20th century 21st century Decades: 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s Years: 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 Events and trends Technology United States tests the first fusion bomb. Pepsi poured great resources into trying to improve its image. It bought many televison ads and began its long tradition of employing celebrities to sell its product. It grew and became a serious rival of the Coca-Cola corporation, but was still firmly in second place.
In the 1960sCenturies: 19th century 20th century 21st century Decades: 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s Years: 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 Events and trends The 1960s was a turbulent decade of change around, Pepsi originated the marketing strategy known as "The Pepsi Generation". This strategy was a constant repetitious advertising of Pepsi aimed at young people. It worked under the assumption that there are new consumers coming of age every day and if one stops marketing to the newest consumers, one will have a shrinking base of established consumers of one's product. With the aging of the baby boomer generation, the advertising of Pepsi changed into the drink that keeps your youth.
In 1964, Diet Pepsi was introduced.
In the early 1980s, Pepsi began a series of advertisements called the "Pepsi Challenge", in which it directly compared its product to that of Coca-Cola, showing that people preferred their product over the competitor's (and Coca-Cola's own research showed similar results). Coca-Cola, at that time, was suffering reduced sales, and made a mistake of its own in changing the formula for its product - the new formula to be called New Coke—possibly in response to the Pepsi Challenge. This period of fierce competition between the two companies became known as the cola wars.
In 1984, then pop phenom Michael Jackson signed a multi million-dollar endorsement deal which was also a cross-promotion of his and his brothers' "Victory" tour, which Pepsi sponsored. Two commercial spots were aired featuring the Jacksons dancing with a group of neighborhood kids, including a young Alfonso Ribiero , in a concert setting.
The year 1989 saw the rise of the "Madonna Controversy." Pepsi reportedly paid Madonna $5 million for a world-wide promotional campaign tied to her song "Like A Prayer". Pepsi however did not see her video for the song until after the campaign began and promptly pulled the Madonna Pepsi commericals due to her use of burning crosses and other controversial images in her video clip.
1996 The "Buy Pepsi, Get Stuff" campaign offered a Harrier Jump Jet for 7 million "Pepsi Points" as a joke in one of their commercials. Pepsi Points could be purchased for $0.10 each making the price of the jet $700,000, a small fraction of the actual value of $33.8 million. A court ruled that the offer was obviously a joke and Pepsi did not have to provide the jet to man who had purchased the necessary points. http://www.snopes.com/business/deals/pepsijet.asp 1998 became a year of introduction for the GeneratioNEXT campaign which pitched a futuristic view of the company to youth. Racer Jeff Gordon was used as a symbol for fast, young, and powerful. Pepsi is often the most common drink at sports events, such as Major League Baseball, as well as large, arena-sized concerts. During the fall of 1998, Pepsi introduced Pepsi ONE, followed by an ambitious advertising campaign with the main slogan of "just one calorie." The cola introduced the use of Sunett ( Acesulfame potassium) and aspartame to attain one calorie.The company teamed up with George Lucas's reintroduction of Star Wars to the big screen during the summer of 1999. Twenty-four characters from the Star Wars series were introduced as artwork on the cans over the summer, creating an emphasis for a collectible set. This created a huge market saturation for awareness of the movie as momentum built up. Its current (as of 2004) slogan is "Ask for more." Pepsi has also changed the labels on all Pepsis sold in Texas (where it is the third most popular soft drink, behind Dr Pepper), renaming the drink "Pepsi Sí," in a move hoping to attract a larger Latino demographic (which largely drinks Coke), in aims that they might "say yes to Pepsi." ]
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