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PCRM's membership includes physicians, scientists, and laypersons. The organization's advisory board includes such prominent figures as T. Colin Campbell, Ph.D., of Cornell University, Caldwell B. Esselstyn, Jr., M.D., of The Cleveland Clinic, Henry J. Heimlich, M.D., and John McDougall, M.D.
PCRM may be best known for its opposition to low-carb diets. The organization runs a website that collects reports of adverse health effects experienced by people on these popular weight-loss plans. PCRM also argues that consuming dairy products is unhealthful and advocates for improving the food served in school lunchrooms. In addition, PCRM runs The Cancer Project, a program for cancer prevention, research, and nutritional assistance to cancer patients.
PCRM's Research Department promotes alternatives to the use of animals in education and research. The organization's official position paper on animal experimentation argues that the scientific and medical communities must move decisively to replace animals: "The exploration and implementation of nonanimal methods should be a priority for investigators and research institutions and should take advantage of a wide variety of viewpoints to ensure progress toward scientific, human health, and animal protection goals."
The organization's nutrition director, Amy Lanou, Ph.D., has frequently criticized the U.S. Department of Agriculture for allegedly promoting unhealthful foods, including cookies and cheese.
PCRM has been criticized by the American Medical Association for misrepresenting facts about animal research and for advocating vegetarianism. However, in a statement issued on February 10 of 2004, the AMA retracted its critical comments about PCRM's dietary recommendations. The AMA published one of Dr. Barnard's research articles in the Archives of Family Medicine in 1995 and has used various PCRM physicians as quotable experts in American Medical News.
PCRM's founder, Dr. Neal Barnard, is a psychiatrist by training, not a nutritionist. However, Dr. Barnard has published dozens of peer-reviewed scientific papers on nutritional topics in such leading journals as The American Journal of Cardiology and the Journal of the American Dietetic Association.
PCRM has been accused of being a front group for People for the Ethical Treatment of Animals. PCRM does partner with PETA on some issues of common interest, including a campaign to reduce animal use in toxicity testing. However, PCRM and PETA are entirely separate and independent organizations. PETA is based in Norfolk, Va.Norfolk is a city in the U. state of Virginia in the United States of America. It is an independent city, and therefore part of no county. As of the 2000 census, the city had a total population of 234,403. Norfolk is located on the Elizabeth River, on Ham, and PCRM is headquartered in Washington, D.C.
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