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In finance, a portfolio is a collection of investments held by an institution or a private individual. In building up an investment portfolio a financial institution will conduct its own investment analysis, whilst a private individual may make use of the services of a merchant bank which offers portfolio management . Holding a portfolio is part of an investment and risk-limiting strategy called diversification.
see also: Modern portfolio theory, risk management, banking
In strategic management and marketing, a portfolio is a collection of products, services, or brands that are offered for sale by a company. In building up a product portfolio a company can use various analytical techniques including B.C.G. Analysis, contribution margin analysis, G.E. Multi Factoral analysis,and Quality Function Deployment. Typically a company tries to achieve both diversification and balance in their portfolio of product offerings.
see also: Product managementProduct Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like: What products to produce and sell What new products to add What ex, strategic management, marketing, problems with portfolio modelsThere are problems with the use of product portfolio techniques in crafting a brands strategic direction and positioning: a) The criteria are very general. Dimensions like industry attractiveness, market growth, market share, and business strength do not
see also the lists of: Marketing TopicsThis is a list of over 200 articles on marketing topics. If you create a marketing article, please add it to this list. Marketing fundamentals marketing an overview consumer customer Customer lifetime value (CLV) customer relationship management (CRM) mar, Management TopicsThis is a list of articles on general management and strategic management topics. For articles on specific areas of management, such as marketing management, production management, human resource management, information technology management, and internat, Economics TopicsThis aims to be a complete list of the articles on economics . It does not include articles about economists, who are listed in the list of economists. This list is not necessarily complete or up to date if you see an article that should be here but isn't, Accounting TopicsThis is a list of topics which are relevant to Accountancy. Articles exist for some of these topics, others need to be written. Accounting information system Accounting reform Accounting scandals Accounting software Accounts payable Accounts receivable Ac, Finance Topics, Economists
In education, portfolio refers to a personal collection of information describing and documenting a person’s achievements and learning. There is a variety of portfolios ranging from learning logs to extended collections of achievement evidence. Portfolios are used for many different purposes such as accreditation of prior experience, job search, continuing professional development, certification of competences.
Tens of millions of people across the world have already used some kind of portfolio. Alone in the UK, more than 4 million people have got a qualification (NVQ) through accreditation of prior learning or accreditation of work experience, and most of them have built a portfolio to collect the evidence required to get their certificate.
The recent explosion of knowledge, information and learning technologies has led to the development of digital portfolios or electronic portfolios, commonly referred as ePortfolios.
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