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Pricing objectives or goals give direction to the whole pricing process. Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer price elasticity and price points; and 4) the resources you have available.

Some of the more common pricing objectives are:

maximize long-run profit
maximize short-run profit
increase sales volume (quantity)
increase dollar sales
increase market share
obtain a target rate of return on investment (ROI)
obtain a target rate of return on sales
stabilize market or stabilize market price
company growth
maintain price leadership
desensitize customers to price
discourage new entrants into the industry
match competitors prices
encourage the exit of marginal firms from the industry
survival
avoid government investigation or intervention
obtain or maintain the loyalty and enthusiasm of distributors and other sales personnel
enhance the image of the firm, brand, or product
be perceived as “fair” by customers and potential customers
create interest and excitement about a product
discourage competitors from cutting prices
use price to make the product “visible"
build store traffic
help prepare for the sale of the business (harvesting)
social, ethical, or ideological objectives
To get competitive advantage

See also: marketing, pricing, strategic planning, price

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PricingPricing is one of the four aspects of marketing. The other three parts of the marketing mix are product management, promotion, and distribution. It is also a key variable in microeconomic price allocation theory. Pricing involves asking questions like: Ho

Pricing objectivesPricing objectives or goals give direction to the whole pricing process. Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objective

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List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance TopicsWhat follows is a list of over 250 Wikipedia articles on finance topics. This list is an attempt to categorize all financial topics. An alphabetical listing of finance topics can be found at List of finance topics (alphabetical). Fundamental financial con	List of EconomistsEconomists are scholars conducting research in the field of economics. Alphabetical list Below is a list of well-known economists. For quick navigation, select one of these letters: A George Akerlof Maurice Allais Roy G D Allen Elisabeth Altmann-Gottheine