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Prime time is the block of programming on television during the middle of the evening. In the United States, television networks broadcast their prime time programming in two blocks: One for the Eastern, Central, and Mountain time zones, and one for the Pacific, Alaskan, and Hawaiian time zones. The generally accepted times considered to be traditional prime time are 8:00 pm to 11:00pm Eastern and Pacific and 7:00pm to 10:00pm Central and Mountain Monday–Saturday. Sundays extend an hour earlier to begin at 7:00pm Eastern and Pacific and 6:00pm Central and Mountain. With the addition of newer networks such as the FOX Network, The WB, and UPN, there now is considered a common prime separate from traditional prime. Common prime is 8:00pm to 10:00pm Eastern and Pacific and 7:00pm to 9:00pm Central and Mountain Monday–Saturday with the same hour extension on Sundays.

Prime time is the block of time with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. The existence of prime time in the United States is largely an artifact of now repealed regulations of the Federal Communications Commission which limited the number of hours that a network can require its affiliates to broadcast.

Other blocks of programming include the daytime , early fringe , early news , early access , late news , late fringe and overnight dayparts. Typically these dayparts describe the 24 hours of broadcasting Monday–Friday.

Additionally, networks may also choose to provide local affiliates the opportunity to air sporting events which may fall outside of standard designated network broadcast times.


See also: biopic, crossoverA crossover occurs when fictional characters, stories, settings, universes, or media meet and interact with each other. For a company, crossovers may exist as a gimmick, a marketing tool, a joke or gag, or to play out a "what if" scenario. Crossovers of m, culebronA culebron is a very long or undefined telenovel series. They do not have the traditional structure (beginning, development and resolution), but different topics are developed independently. An example is Dynasty. External links . docusoap, late night , gold minute , product placementProduct placement is a promotional tactic used by marketers in which characters in a fictional play, movie, television series, or book use a real commercial product. Typically either the product and logo is shown or favourable qualities of the product are, ratingRating is a means of classifying things in different categories. ELO rating system Suitability-to-audience ratings Motion picture rating systems MPAA film rating system Film rating systems TV Parental Guidelines V-chip ratings Entertainment Software Ratin, reality show, market shareMarket share in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the tot, talk showA talk show ( U. or chat show ( Brit. is a television or radio program where an audience comes together to discuss various topics put forth by a talk show host. Often, talk shows feature a panel of guests, usually consisting of a group of people who are l, target.

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