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Home > Product bundling


Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite).

It is most successful when :

Product bundling is most suitible for high volume and high margin (i.e., low marginal cost) products.

See also : marketing, product management


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