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Bordering directly on Italy, control of the province gave the Roman state several advantages, such as control of the land route between Italy and the Iberian peninsula; a buffer against attacks on Italy by tribes from Gaul; and control of the lucrative trade routes of the Rhone valley, over which commercial goods flowed between Gaul and the trading center of Massalia.
It became a province in 121 BC, originally under the name of Gallia Transalpina. The Romans called it Provinica Nostra ("our province") or simply Provincia ("the province"), a name which has survived in the modern name of the region.
The name Gallia Narbonensis stems from the Roman colony of Narbo Martius ( Narbonne) which was founded on the coast in 118 BC
Ancient Roman provinces