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RFM is a term used when analysing customer behaviour, usually in retail.

RFM stands for

These are the ways customers are segmented, primarily for marketing purposes.



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RFM Rfm Orders Stands *'''m'''onetary Order

Topics: RFM Rfm Orders Stands *'''m'''onetary Order Retail Segmented...

RFMRFM is a term used when analysing customer behaviour, usually in retail. RFM stands for R ecency When was the last order F requency How many orders have they placed with us M onetary What is the value of their orders These are the ways customers are segme  


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