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In marketing and strategic management, sustainable competitive advantage is an advantage that one firm has relative to competing firms. It usually originates in a core competency. To be really effective, the advantage must be:- difficult to mimic
- unique
- sustainable
- superior to the competition
- applicable to multiple situations
Examples of company characteristics that could constitute a sustainable competitive advantage include:
The list of potential sustainable competitive advantage characteristics is very long. However there are some commentators that claim that in a fast changing competitive world, none of these advantages can be sustained in the long run. They claim that the only truly sustainable competitive advantage is to build an organization that is so alert and so agile that it will always be able to find an advantage, no matter what changes occur.
see also: marketing, strategic management, marketing management, core competency, positioning, marketing mix, marketing plan, Michael Porter, strategic planning, StrategyA strategy is a long term plan of action designed to achieve a particular goal. Strategy applies to many disparate fields, such as: Military strategy Marketing strategies Strategic management Game theoretical strategy Economic strategy Neuro-linguistic pr, SynergySynergy or synergism, most often refers to the phenomenon of two or more discrete influences or agents acting in common to create an effect which is greater than the sum of the effects each is able to create independently. Synergy has origins as a theolog, Porter 5 forces analysisAccording to Michael Porter's ground breaking 1979 theory, there are 5 forces that influence a firm's competitive strategy. Four forces the bargaining power of customers, the bargaining power of suppliers, the threat of new entrants, and the threat of sub, value chainThe value chain was described and popularized by Michael Porter in his 1985 best-seller: Competitive Advantage: Creating and Sustaining Superior Performance''. New York, NY The Free Press. The value chain categorizes the generic value-adding activities of
