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The value of said consequences are often measured by the Greatest Happiness Principle, which states that each person's happiness counts for exactly the same as every other's, and that value of an action is positive if and only if that action increases the total happiness in the world. Other forms of utilitarian ethics use other bases for maximization.
The central idea of the utilitarian theory is that ethics is a reality which can be demonstrated. One can define it without religious dogma, nor external regulation, starting from the only elementary motivations of human nature -- seeking happiness or pleasure, and to escape suffering. This principle is formulated in the opening sentence of Bentham's book, Principles of Morals and Legislation (printed in 1781, but only published in 1789) :
A closely related and very controversial branch is Utilitarian Bioethics. Utilitarian Bioethics concludes from a hedonistic form of Utilitarian ethics that killing unhappy people could have net positive value, and that people with birth defects, people with terminal diseases, and depressed people are candidates for Euthanasia. "Utilitarian Bioethics" is distinct from utilitarian bioethics generally, in that it specifies a specific position rather than advocating use of utilitarianism in bioethics.