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A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract a web surfer to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image ( GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape. That is to say, either wide and short, or tall and narrow, hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through".
"Many banner ads work on a click-through payback system. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidthAnalog Bandwidth is the width, usually measured in hertz, of a frequency band f f. It can also be used to describe a signal, in which case the meaning is the width of the smallest frequency band within which the signal can fit. It is usually notated B, W,. Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy serverA proxy server is a computer network service which allows clients to make indirect network connections to other network services. A client connects to the proxy server, then requests a connection, file, or other resource available on a different server. that blocks them, such as the "Shonenware" proxomitronProxomitron the Universal Web Filter was created by Scott R. Lemmon and is a configurable personal web proxy tool. It can be configured to block popup ads, blinking banners and annoying sound clips. He distributed the program under a "ShonenWare" license,.
See Also:
- marketingMarketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. Some form of marketing arises naturally in all capitalist societies but is not limited to capitalist societies.
- advertising
- e-marketingE-marketing can be simply defined as Achieving marketing objectives through use of electronic communications technology. This electronic communications technology includes: Internet, e-mail, Ebooks, database, and mobile phone More recently Dave Chaffey ha
- popup ad
